Nass, Clifford and Moon, Youngme. Machines and Mindlessness: Social Responses to Computers. Journal of Social Issues, Vol. 56, No. 1, 2000, pp. 81–103. http://onlinelibrary.wiley.com/doi/10.1111/0022-4537.00153/pdf
Nass, C., Steuer, J., and Tauber, E. Computers are Social Actors. CHI '94. http://delivery.acm.org/10.1145/200000/191703/p72-nass.pdf?key1=191703&key2=6181032031&coll=DL&dl=ACM&ip=165.91.4.172&CFID=17171862&CFTOKEN=58852860
Nass, C., Moon, Y., Fogg, B., Reeves, B., and Dryer, C. Can Computer Personalities Be Human Personalities? CHI '95. http://delivery.acm.org/10.1145/230000/223538/p228-nass.pdf?key1=223538&key2=9381032031&coll=DL&dl=ACM&ip=165.91.4.172&CFID=17171862&CFTOKEN=58852860
These papers were composed by Clifford Nass and occasionally some associates. They all point to computers in relation to humans' perceptions of them. He conducts many experiments in order to determine different facets of peoples' perception of computers. He concluded from these that people stereotype computers by gender and race when applicable, when they receive generous reciprocity from the computer they evoke the same in return as compared with a computer that is not as kind. It was also found that users determined a difference in computers in terms of personality (dominant and submissive), that the users preferred the personality that matched their own, that they put weight on the difference between genders, races, and personalities of a computer. Also, it was extrapolated that specificity seemed more elegant, important, and meaningful than generality when labeled in terms of a news cast.
Discussion:
These three papers by Nass seemed to be pretty much proving things that I would take as common knowledge. I did not really learn anything I wouldn't have expected. I suppose the research would be good for citation in explaining to your boss why you would implement a specific feature in a program. Other than that it does not seem very applicable, though it is very relevant to the grass-roots of HCI.
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